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Videos

Conducting global online qualitative research

Online qualitative research by definition is digital, allowing researchers to access respondents around the world in a way that was not previously possible. This presentation uses experience and results from a 10-country project conducted for...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Janet Ziffer, Bill Mabey
Company: SKIM
June 15, 2014
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Citation

Ziffer and Mabey (2014a, June 15). Conducting global online qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conducting-global-online-qualitative-research


Research papers

Interviewer performance and personality

While carrying out the fieldwork for the British Standardisation of the Cattell 16 Personality Factor (PF) inventory, BMRB were able to collect personality data on a large number of their interviewers. Analysis of these personality data in relation...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Authors: J. Bridges, Bill Mabey
October 1, 1973
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Citation

Bridges and Mabey (1973a, October 01). Interviewer performance and personality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/interviewer-performance-and-personality


Research papers

Towards an improved reading and noting technique

This experiment has, we believe for the first time, demonstrated that it is possible (in fact without having to "mount eye cameras onto magazines or their readers" to take a technique on which over the years millions of dollars and pounds have been...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Authors: Robert Fletcher, Bill Mabey
June 15, 1971
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Citation

Fletcher and Mabey (1971a, June 15). Towards an improved reading and noting technique. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-an-improved-reading-and-noting-technique